解读新经济赢利密码--创新服务 - 无锡工会会员教育普惠平台

2人加入学习

(0人评价)

解读新经济赢利密码--创新服务

价格免费

学习有效期永久有效

扫二维码继续学习二维码时效为半小时

加入学习

课程介绍

课程大纲：
　　一、服务创造商业价值
　　1、新经济赢利密码
　　2、战略性服务思维
　　(1)什么是服务
　　(2)服务的本质
　　(3)营销和服务统一于价值
　　(4)战略性服务思维
　　3、服务的作用
　　二、战略性、价值性服务设计
　　1、服务体系的涵义
　　2、基于企业战略的服务体系构建
　　3、战略性服务设计的五大策略
　　(1)策略1：设计商业模式与服务的内在关系
　　(2)策略2：激发客户体验
　　(3)策略3：管理客户期望
　　(4)策略4：深化与目标客户的关系
　　(5)策略5：提供全面、一致性服务
　　三、个体服务能力提升
　　1、服务的组织面与个人面
　　2、个体服务能力与素养
　　3、服务中的客户心理分析
　　4、一对一卓越服务的6大关键
　　(1)建立亲和力
　　(2)引导客户需求
　　(3)应对客户异议
　　(4)优化沟通
　　(5)整合服务资源
　　(6)压力与情绪管控
　　四、传统行业(产品)如何创新服务
　　1、传统产品如何创新服务
　　2、传统快消品如何创新服务
　　3、传统工业品如何创新服务
讲师简介：
　　徐志
　　中国市场学会理事，硕士生导师，实战派企业营销与服务绩效提升顾问；
1996年从事营销咨询与策划，曾任2家大型公司营销总监。
先后为二十多个品牌提供咨询或策划，为全国200余家企业提供营销培训服务。发表营销、管理方面论文数十篇。服务过万科、蒙牛、中国移动、东方航空、中国人寿、美的电器、娃哈哈、红牛、四特酒等多家国内上市公司及知名企业。

[{"itemType":"task","number":"1","title":"\u89e3\u8bfb\u65b0\u7ecf\u6d4e\u8d62\u5229\u5bc6\u7801--01","result":"","resultStatus":"","lock":false,"status":"published","taskId":"288","isOptional":"0","type":"video","isTaskFree":"0","watchLimitRemaining":false,"replayStatus":"","activityStartTimeStr":"","activityStartTime":"","activityLength":"56:03","activityEndTime":"","fileStorage":"local","isTaskTryLookable":0},{"itemType":"task","number":"2","title":"\u89e3\u8bfb\u65b0\u7ecf\u6d4e\u8d62\u5229\u5bc6\u7801---02","result":"","resultStatus":"","lock":false,"status":"published","taskId":"289","isOptional":"0","type":"video","isTaskFree":"0","watchLimitRemaining":false,"replayStatus":"","activityStartTimeStr":"","activityStartTime":"","activityLength":"01:07:38","activityEndTime":"","fileStorage":"local","isTaskTryLookable":0},{"itemType":"task","number":"3","title":"\u89e3\u8bfb\u65b0\u7ecf\u6d4e\u8d62\u5229\u5bc6\u7801---03","result":"","resultStatus":"","lock":false,"status":"published","taskId":"290","isOptional":"0","type":"video","isTaskFree":"0","watchLimitRemaining":false,"replayStatus":"","activityStartTimeStr":"","activityStartTime":"","activityLength":"50:45","activityEndTime":"","fileStorage":"local","isTaskTryLookable":0},{"itemType":"task","number":"4","title":"\u89e3\u8bfb\u65b0\u7ecf\u6d4e\u8d62\u5229\u5bc6\u7801---04","result":"","resultStatus":"","lock":false,"status":"published","taskId":"291","isOptional":"0","type":"video","isTaskFree":"0","watchLimitRemaining":false,"replayStatus":"","activityStartTimeStr":"","activityStartTime":"","activityLength":"49:55","activityEndTime":"","fileStorage":"local","isTaskTryLookable":0},{"itemType":"task","number":"5","title":"\u89e3\u8bfb\u65b0\u7ecf\u6d4e\u8d62\u5229\u5bc6\u7801---05","result":"","resultStatus":"","lock":false,"status":"published","taskId":"292","isOptional":"0","type":"video","isTaskFree":"0","watchLimitRemaining":false,"replayStatus":"","activityStartTimeStr":"","activityStartTime":"","activityLength":"42:20","activityEndTime":"","fileStorage":"local","isTaskTryLookable":0},{"itemType":"task","number":"6","title":"\u89e3\u8bfb\u65b0\u7ecf\u6d4e\u8d62\u5229\u5bc6\u7801---06","result":"","resultStatus":"","lock":false,"status":"published","taskId":"293","isOptional":"0","type":"video","isTaskFree":"0","watchLimitRemaining":false,"replayStatus":"","activityStartTimeStr":"","activityStartTime":"","activityLength":"27:58","activityEndTime":"","fileStorage":"local","isTaskTryLookable":0},{"itemType":"task","number":"7","title":"\u8bd5\u5377:\u89e3\u8bfb\u65b0\u7ecf\u6d4e\u8d62\u5229\u5bc6\u7801--\u521b\u65b0\u670d\u52a1","result":"","resultStatus":"","lock":false,"status":"published","taskId":"294","isOptional":"0","type":"testpaper","isTaskFree":"0","watchLimitRemaining":false,"replayStatus":"","activityStartTimeStr":"","activityStartTime":"","activityLength":"30:00","activityEndTime":"","fileStorage":"","isTaskTryLookable":0}]

授课教师

admin

总管理员

目录

授课教师